Seriously... Put it in 2x
(I explained everything in here)
Everything you need to turn signups into deposits. Ready to launch.
The 3 reasons you are not making way more money through emails
That means a lot of your traders are not even seeing what you send them.
The promotions tab is one step away from invisible. If your emails land there instead of the primary inbox, most people will never open them.
Less people seeing your emails = less deposits. Simple as that.
Go through the last few emails you sent.
Do they talk directly to the trader like you actually want to help them? Or do they read like a corporate announcement that nobody asked for?
This costs you more than you think. The people reading these are real humans. If you're not helping them, they stop trusting you.
Less trust = less deposits.
This is happening because you are sending the same email to everyone.
Someone who just signed up should not get the same email as someone who has been trading with you for 6 months. A person who hasn't verified yet shouldn't be getting promotional campaigns. But right now, they are.
There are specific customer flows that can tie down to the exact individual. How long they've been trading, their deposits, country, region, trading pair.
The more targeted the message, the more money it makes.
Right after someone signs up, they haven't verified yet. These emails are designed to get them to complete KYC so they can actually start using the platform.
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Now that they're verified, it's time to actually onboard them. These emails walk them through the platform, build trust, and get them to make their first deposit.
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This is where most brokerages completely drop the ball. They get the trader signed up, verified, onboarded... and then go silent. No value, no updates, nothing. It's the equivalent of going on a great first date, getting her number, and then ghosting her. And wondering why nothing happened.
This is where you start making your emails addicting. You give traders real value on a consistent basis so they keep choosing your platform over every other option. The 3 campaigns below are designed to do exactly that.